Digital Quarters - Latest Comments

Re: October 2011 Media Industry Social Leaderboard: Facebook Traffic To Publishers Down 13%

Cory Janssen — Mon, 02 Jan 2012 15:00:53 -0000

Nice chart. Any chance you've done the same analysis on the other social networks (Specifically LinkedIn)? Or, is the amount of traffic too small to even compare?

Re: SOS – The Social Operating System

Ben Elowitz — Tue, 27 Dec 2011 10:57:04 -0000

I will be out of the office from December 21-Jan 4 and will be checking email at times. Please call my mobile for any emergencies.
Thanks and Happy New Year!

--Ben

Re: The Coming Video War Between Apple and Google

Ben Elowitz — Thu, 22 Dec 2011 02:24:47 -0000

It’s true that Kinect has an awesome UI. The problem for Microsoft is that they have about as poor a sense of and relationship with media of any tech company. Apple’s advantages of working with content creators and rightsholders and designing ecosystems that work are far, far, far ahead of Microsoft.

Re: The Coming Video War Between Apple and Google

m@ — Wed, 21 Dec 2011 18:32:36 -0000

I see no mention of Microsoft's Kinect, and the recently implemented XBL dashboard overhaul that's really on the forefront of Natural User Input (Kinect as a platform relying on Natural User input is much further along than Apple or Google). Why is it that the tech world appears to have written off the software giant from the West?

TODAY: Through the power of Kinect, you can search, navigate, and view your favorite content all using gestures or voice control (NUI) and powered by Bing. Apple's "Siri" adds a bit (and I say "a bit" intentionally) of personality to voice navigation/search, but that is really the only NUI advantage they hold over Microsoft at this point in time.

Re: Big Change For a Big Media Change Agent and a Big Publisher

Ben Elowitz — Tue, 20 Dec 2011 01:13:20 -0000

Well said, Heather.

Re: Big Change For a Big Media Change Agent and a Big Publisher

Heather White-Laird — Mon, 19 Dec 2011 22:02:48 -0000

I worked at Time Inc back in the early '90's when they were trying to forge an internet policy, and it's sad, but true, that they didn't understand the disruption taking place. There were people in the company who understood the change that was coming, but the exec team refused to see it. They were obviously not the only print publishers to ignore that disruption, but they were a standard bearer for it. It's always hard to play catch up, but they do have tremendous brand equity and superlative content so if Lang is smart, there is a way to succeed. And as you say, she has strong headwinds and choppy seas to sail through in navigating the risky territory of alienation vs innovation. I often think of the venerable Time Inc as a QE2 that moves slow and steady, but is hard to turn around quickly. She'll need time to turn it around, so I hope they give her the time to make those directional changes without toppling the boat.

Re: SEO Is Dead, And The New King Is ‘SMO’

Ben Elowitz — Fri, 11 Nov 2011 10:48:54 -0000

I am out of the office on business travel Nov 8-9. Please contact larisa@wetpaint.com with urgent issues.
Thanks.

--Ben

Re: SEO Is Dead, And The New King Is ‘SMO’

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Re: Why We’re Not Using Google+ To Reach Consumers – So Far

Guy Borgford — Thu, 27 Oct 2011 09:53:37 -0000

Spot on post, Ben!

Re: The Value of a Story

Ben Elowitz — Thu, 20 Oct 2011 12:40:25 -0000

I haven’t read it but I have heard the gist.

I think there’s an artificial fear circulating around this theme. What’s the solution to our own bad choices? Should Top 40 radio stations insert an occasional track of Mozart, because that diversity is good for the audience? Or should all restaurants be required to fit Omega 3 fatty acids into everything they serve?
Human choice is powerful because we can choose based on interests or our whims. We make bad choices all the time. Curation and provocative editorial points of view are not alternatives to personalization, they’re deliveries of it. They both fit into the very human theme of relationship-based choices, i.e. the choice to trust a source and get more from it. And there’s room for a wide variety of sources, which can be selected from on a personalized basis. Some people really are a match for Fox News, though I certainly am not.
Ben Elowitz
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Re: The Value of a Story

Greg Ivanov — Thu, 20 Oct 2011 05:37:54 -0000

Ben, what are your thoughts on Eli Pariser's "filter bubble" notion?

There is definitely a sort of a micro-level value in providing hyper-personalized content, but do you not think that there is a a huge macro-level value in providing a curated approach with a strong editorial input, where readers are served content that it's important, educational, etc. - in short, the sort of stuff they wouldn't see if they were served only personally tailored content?

Cheers,
Greg

Re: 7 Ways To Make Social Media Optimization (SMO) Work In The Post-Google Age

AubreyWills — Sun, 02 Oct 2011 23:20:55 -0000

Good insights. This is a nice and well-written article.
White Label SEO

Re: Facebook Boldly Annexes the Web: How Open Graph Creates A Rosetta Stone For The Semantic Web

Patricio López — Tue, 27 Sep 2011 17:37:41 -0000

Ben:

Full agree with you. I have post a similar entry on blog in spanish

Re: Facebook Boldly Annexes the Web: How Open Graph Creates A Rosetta Stone For The Semantic Web

Larry Smith — Mon, 26 Sep 2011 19:53:46 -0000

I love the rhetoric but missed the bridge between collecting my personal data and how this semantically enhances any of the objects or media I interact with or pushed to my network. Does the programming, engineering or algorithms of Open Graph write back to the object or only write to my profile? Are the data shared among all partners, written to a URI, available to me, or kept in a FB silo?

Re: Facebook Boldly Annexes the Web: How Open Graph Creates A Rosetta Stone For The Semantic Web

Ben Elowitz — Mon, 26 Sep 2011 19:22:25 -0000

They’re moving along quickly with consumer payments; and I think you are right, to the point where I think Facebook and Apple are likely to be the two digital currencies duking it out. I’m looking forward to seeing whether they take significant steps forward with the Paypal announcement coming in the next week or two.

Re: Facebook Boldly Annexes the Web: How Open Graph Creates A Rosetta Stone For The Semantic Web

Werner — Mon, 26 Sep 2011 03:51:08 -0000

Very insightful!
A point on Google's "commercial inertia". In the final analysis, a business model, or at least a payment model, will also need to underpin facebook. There are costs involved, and at the very least, these will have to be met (without even thinking about profit). By whom and in what manner is open to discussion.

Werner.

Re: Facebook Boldly Annexes the Web: How Open Graph Creates A Rosetta Stone For The Semantic Web

luisalberola — Sun, 25 Sep 2011 01:30:09 -0000

"We'll all lobby to make it public" (-; I really love that part, gives a whole new perspective on capitalism ...

Re: Facebook Boldly Annexes the Web: How Open Graph Creates A Rosetta Stone For The Semantic Web

Michael_kariv — Sat, 24 Sep 2011 08:53:34 -0000

I too don't see it is as dark. it was inevitable that information gathered about us all on the web will concentrate in few hands. Once this happens we'll all lobby to make it public :)

Re: Facebook Boldly Annexes the Web: How Open Graph Creates A Rosetta Stone For The Semantic Web

Ben Elowitz — Sat, 24 Sep 2011 03:16:12 -0000

Thanks very much, Rob.

I don’t agree that it’s all dark. I think the power of being able to have the world categorized far better than today is tantamount to the leap we’ve already had in going from zero to a world of pages on websites. In fact, the next steps forward will be even more valuable, because they’ll be just for us.
The privacy implications are serious; yet I think seriously about how most often they’ll be worth the tradeoff.

Re: Facebook Boldly Annexes the Web: How Open Graph Creates A Rosetta Stone For The Semantic Web

Robert Kost — Fri, 23 Sep 2011 21:23:49 -0000

Ben - brilliantly insightful and incisive.

This seems a dark future. Ironically, the lesson of the web has been freedom and decentralization, but it it is coming to be dominated by a few core 'architectural' players. We will need to explode these models too, then.

I think (I hope) Facebook is too far forward, and about to touch a hot rail through its "spook factor." Not that Google + is entirely innocuous, either (the real names controversy was, I believe, about the URI for me).

Again, I really enjoyed what you wrote, and will simply forward by email (I seldom "like" anything)

Rob

Re: Facebook Boldly Annexes the Web: How Open Graph Creates A Rosetta Stone For The Semantic Web

Don Gilmore — Fri, 23 Sep 2011 12:40:11 -0000

My optimistic hope is that new global consciousness will emerge from intensely interconnected humans, analogous to how a network of 100 trillion neuron connections lead to entirely new behaviors. Meanwhile, we will kick and scream about all the loss of privacy and all the banal narcissism. Obviously, social networks have only just begun.

Re: Facebook Boldly Annexes the Web: How Open Graph Creates A Rosetta Stone For The Semantic Web

Tim Ronning — Thu, 22 Sep 2011 20:36:37 -0000

I wanted to +1 this but failed to find a button

Re: SEO Is Dead, And The New King Is ‘SMO’

Ben Elowitz — Thu, 15 Sep 2011 22:04:45 -0000

I am out of the office on business travel 9/14-9/15. Please contact larisa@wetpaint.com with urgent issues.
Thanks.

--Ben

Re: SEO Is Dead, And The New King Is ‘SMO’

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Re: Google Needs to Add More Than A Little Plus To Succeed In Social

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